Beyoncé Blocks Sales Of “Bïeryoncé” Beer
Beyoncé‘s not impressed with a small Brooklyn brewery which she says used her name to sell beer without permission.
Queen Bey is blocking Brooklyn Lineup Brewing in Sunset Park from selling more of its “Bïeryoncé” beer, which was made in her honor, according to a report.
The singer fired off a cease and desist letter to the beer company demanding they shut down production of the beer, according to Pitchfork.com.
But the superstar is saying no-can-do to sales of the suds, in part because the beer label uses the same pink lettering that featured on her self-titled 2013 album.
Brewery owner Katarina Martinez has been selling the beer since October 2016. But trouble didn’t bubble up until she got the letter last month, she said.
“As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage,” Martinez told Pitchfork. “We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!”
Martinez said she was inspired to brew the pilsner after she bought tickets to a Beyoncé show but could attend.
She plans to sell the remaining “Bïeryoncé” she has left then stop brewing it, the site reported.